Hi all, =)

Have you guys seen the latest Singapore Airlines (SIA) advertisement on TV? Singapore Girl has made her comeback!

For your background, Singapore Girl is sort of the personification of the Singapore Airlines. The Singapore Girl has several key characteristics - gentleness, caring and a great serving attitude.

Back to topic, the TV ad is well-shot and it has definitely achieved its intended impact in my mind.

The general mood of the ad is so relaxing and comforting (with the great scenes, background music and the lovely smile and actions of the Singapore girl). The ad was filmed in four different countries in sequence - USA, India, Europe and China. But I could actually only recognise 2 countries correctly. I thought it was India, Europe and Vietnam.

Laughing out loud! Anyway, the general objective of the ad is to remind the public of the characteristics of Singapore Airlines, which I believe it had been successful!

The video for your viewing: